BOTB is a reputable car competition company that has been awarding prizes since 1999. In addition to cars, the brand offers a wide range of luxurious prizes, including watches, vacations, and high-end tech. BOTB awards prizes worth over £2 million every month, with this amount steadily increasing.
From a graphic design perspective, BOTB is highly flexible. Instead of adhering to a strict color palette or typography, the brand embraces bold and eye-catching visuals. The main objective is not only to showcase the product but also to present it in the most appealing and impactful design context.
Every week brought a new lineup of cars accompanied by a variety of prizes. From Lamborghinis to Rolex watches to direct cash rewards, each announcement required eye-catching and vibrant designs crafted to showcase each prize at its finest.
Below are 30 designs, representing just a small selection of the 400+ creatives delivered.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries.
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