Hi, I’m Alex

I’m a passionate Graphic Designer based in Bucharest, Romania, with over six years of experience in various creative fields, including digital marketing, brand design, 3D visualization, motion graphics, and art direction. Throughout my career, I’ve had the opportunity to work across multiple industries, achieving both commercial success and visually compelling results.

If you’ve found yourself on this page, you might be wondering—what sets me apart? Here’s my story.

I’ve been an artist for as long as I can remember—creating has always been my passion, my adventure, my favorite game. But my professional journey truly began when I realized that design, on its own, is often ineffective and difficult to measure.

Aesthetics alone don’t drive real, tangible results. That’s why I’ve learned to approach design from the perspective of my clients and the brands I work with. My goal isn’t just to create visually appealing designs; it’s to ensure they deliver a meaningful return on investment.

As a designer, my role goes beyond creativity. For every project—regardless of budget—I bring together the essential ingredients: strategy, creativity, empathy, and passion.